Download E-books Leitfaden Online Marketing Band 2: Das Wissen der Branche (German Edition) PDF

By Torsten Schwarz

Seventy three Prozent der Deutschen sind on-line, ninety seven Prozent der Onliner nutzen das net, um sich vor dem Kauf über Produkte zu informieren. Auch wenn das meiste offline gekauft wird die Kaufentscheidung fällt im net. Wer in Suchmaschinen nicht gefunden wird, verliert Kunden. Wer auf der Homepage seine Produkte und Referenzen unprofessionell präsentiert, wird weggeklickt. Und wessen Kunden im Social net heute offen meckern, beklagt morgen Umsatzverluste. Das web gibt Kunden mehr Macht. Band 1 des Leitfaden Online-Marketing erschien 2007. Er hat sich schnell zum Standardwerk entwickelt und fehlt heute in keiner Agentur mehr. Damals gingen 8,9 Prozent des Werbebudgets ins net. Heute sind es 18,8 Prozent. Und so schnell wächst auch das Wissen. Band 2 struggle überfällig. Entstanden ist ein völlig neues Handbuch. 166 der führenden Köpfe aus dem Online-Marketing verraten, used to be sich in der Praxis bewährt hat.

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